Dior Mother's Day 2025 SoHo
For a national Miss Dior campaign, we created handcrafted floral crowns through in-store floral ateliers, inviting guests at each location to design their own personalized adornments. Inspired by the fragrance’s notes of rose, jasmine, and peony, the activation blended floral artistry and scent in a romantic, sensory setting that brought the spirit of Miss Dior to life.
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Founder
Kristina Fitzpatrick
I am the founder and creative director of Paper & Flowers, where I’ve spent over a decade designing large-scale floral sculptures and immersive installations for some of the world’s most recognized brands, including Dior, Valentino, the Met Gala, Swarovski, Netflix, and L’Oréal.
Every piece we create is handcrafted in our studio, rooted in sustainability, and designed to make people stop in their tracks.
What began as a passion for floral artistry has grown into a creative studio trusted by leading luxury brands to bring bold ideas to life through extraordinary, one-of-a-kind experiences.
