Valentino 2025
The Valentino Mother’s Day campaign came to life across 19 domestic and international markets through a thoughtful and visually stunning floral moment. At the heart of the activation were custom Valentino-branded vases filled with handcrafted blooms. In three key markets, our florists personalized arrangements on-site, creating an intimate luxury gifting experience. This campaign honored mothers everywhere with the grace and beauty that defines the Valentino brand.
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Founder
Kristina Fitzpatrick
I am the founder and creative director of Paper & Flowers, where I’ve spent over a decade designing large-scale floral sculptures and immersive installations for some of the world’s most recognized brands, including Dior, Valentino, the Met Gala, Swarovski, Netflix, and L’Oréal.
Every piece we create is handcrafted in our studio, rooted in sustainability, and designed to make people stop in their tracks.
What began as a passion for floral artistry has grown into a creative studio trusted by leading luxury brands to bring bold ideas to life through extraordinary, one-of-a-kind experiences.
